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HOW TO EXPLORE MY WORK

Each case study follows the same framework:

  • The Opportunity: What problem were we solving?

  • Discovery: What did we learn from users and stakeholders?

  • Strategy: How did we define the right approach?

  • Key Decisions: Why were important design choices made?

  • Outcome: What changed for users and the business?

  • Reflection: What did I learn, and what would I improve?

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Visa: Admin Application for Visa Analytics Platform (VAP)

Redesigned a legacy user management experience by incorporating accessibility requirements and validating improvements through user research with administrators. Consolidated critical information into a single workspace, moved the Create User ID action from a secondary page to the primary workflow (50% fewer navigation steps), and simplified search to improve task efficiency.

PayPal: Onboarding

Research with 10 users identified opportunities to improve onboarding completion. The redesigned experience allowed customers to save their progress, return at any time, and finish account setup without losing their place.

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Visa: tRoon Journey Mapping

Redesigned the sales journey for the North America Sales team, using journey mapping and micro-interactions to create a more intuitive and efficient experience.

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